Perfect Promos to Match Your Autumn Aesthetic

  • Jul 3, 2024

When we move into fall, changing seasons bring more than just cooler weather and vibrant foliage. They also signal shifts in consumer preferences that can help guide your branded merch and marketing strategies. Staying on top of seasonal trends is crucial to making a lasting impression, maintaining brand relevance, exceeding customer expectations, and gaining a competitive advantage.

Here are five ways to capture the autumn aesthetic with fun and functional promo products so your brand stays top-of-mind when the leaves start falling — and long after.

1. Warm, Earthy, and Natural Tones

Colors like terracotta, ochre, and deep greens are popular for creating a cozy and inviting atmosphere – perfect as the weather turns cooler. Consumers are drawn to branded merch that reflects the season’s natural colors and moods. (1)

Autumn is the season of feeling thankful, so lean into the sentiment with customized planners and gratitude journals. Apparel in earthy colorways evokes feelings of comfort, warmth, and stability towards your brand, and complements a variety of design styles. Branded apparel and accessories in warm, earthy tones convey sophistication and are versatile options for any outfit or occasion.

 

2. Maximalism

Bold designs, eclectic mixes of patterns, and uniquely personalized styles are on the rise after years of stark and crisp minimalism. Maximalism encourages the mix-and-match of different eras and styles for a truly unique look. (2)

Maximalism’s roots may stem from home décor, but it’s easy to spot the trend across a variety of branded merch categories. Look for kitchenware with bold textures, vibrant colors, and retro-inspired details. Eye-catching tech accessories and useful travel organizers also show off maximalist style while accommodating “more-is-more” lifestyles.

 

3. Glamorous Shine

Shiny materials are taking the spotlight with their ability to catch light, add a touch of glamour, and inspire ahead of the holiday season. Several studies have shown that people’s preference for shine is innate rather than a learned reaction, so going for gloss is a great way to elevate an item while making the user feel confident and special. (3)

Autumn is a time for visiting pumpkin patches, dressing up for Halloween costume parties, toasting at Oktoberfest, and celebrating togetherness with family and friends. Events are where branded merch really shines, from festive drinkware to drawstring bags and satin lanyards to eye-catching signage.

 

4. Luxurious Textures

Soft, textured fabrics like fleece, knits, and natural fibers are fall favorites for a cozy and comforting season. Take it a step further with plaid patterns that add visual texture to your promo products. Plaid is synonymous with autumn and works for a range of brand messages because it is seen as traditional and classic but can also have a bit of an edge. (4)

Using organic elements like cozy fleece, rich wood and soft leather elevates writing instruments, bags, and notebooks using textural interest. 45% of consumers say autumn is their favorite season (5), so make sure your brand is part of their autumn aesthetic by using promotional accessories and apparel in luxurious textures to bring an irresistible sense of warmth to any setting.

 

5. Greenery and Plants

Houseplant sales have skyrocketed over the last few years, and for good reason. Bringing the outdoors in adds interest and texture to interiors, improves air quality, and supports mental health. Having an aesthetically pleasing space is especially important for our wellbeing as the weather turns colder and the days grow shorter. (6)

In fall, people bring their green thumbs indoors to liven up their spaces before the dark and gloomy winter season. Branded merch like seed kits, indoor herb gardens, and unique items that appeal to plant parents will bring your message to the 66% of households that own houseplants.

Understanding and aligning with the autumn aesthetic will help you select promotional products that not only resonate with your audience but also enhance your brand’s image this season. There are countless ways to incorporate the autumn aesthetic into your promotional product strategy for fall 2024, and we are here to help. Contact us today for memorable, impactful branded merch that will leave a lasting impression.

 

Sources:

  1. https://www.vogue.com.au/fashion/trends/why-earth-tones-are-having-a-renaissance-in-fashion/news-story/a2450a592fe808da60820b47f9ca0688#:~:text=For%20pre%2Dfall%2C%20and%20several,for%20the%20past%20two%20seasons.
  2. https://fastframe.com/blog/how-to-master-the-maximalism-design-trend/#:~:text=What%20is%20Maximalism%3F,for%20a%20truly%20unique%20look.
  3. https://www.fastcompany.com/3024766/an-evolutionary-theory-for-why-you-love-glossy-things
  4. https://www.pindler.com/pindler-shares-top-three-fabric-trends-for-fall/#:~:text=Plush%20velvets%20and%20luxurious%20wools,and%20comfort%20to%20any%20setting.
  5. https://www.cbsnews.com/minnesota/news/fall-is-americans-favorite-season-survey-shows/
  6. https://www.housebeautiful.com/uk/garden/plants/g38733507/popular-houseplants/

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